Patrick Rooney is a visionary leader with a career dedicated to understanding and influencing decision-making behaviors—whether in purchasing, career choices, or philanthropy. His work has centered on driving advocacy, enabling businesses to harness the power of authentic voices to build trust and engagement. As the CEO of MahaloHub, Patrick leads a technology platform that simplifies the process of inviting, capturing, editing, and sharing customer and employee video testimonials. Prior to MahaloHub, he was the founder and CEO of QUEsocial, an employee advocacy platform that was successfully acquired by private equity. He also co-founded Zocalo Group, a pioneering social media and digital marketing firm later acquired by Omnicom. Patrick specializes in business and marketing strategy, customer advocacy, go-to- market strategy, brand marketing, employee engagement, digital marketing, and social media. His expertise lies in helping brands create meaningful connections that inspire advocacy and long-term loyalty.
